Two page magazine layout9/1/2023 ![]() ![]() ![]() Its prominence directs the reader’s attention to the start of the article and lets us know where to begin. If you look at the first letter of the main copy, you will see it is a large, capital “L”. Photoshop now includes the placeholder when you create a new text layer.Ī lot of design choices go into making sure the main copy is appealing and accessible to the reader so there are some more key terms we need to learn. If you are wondering about the “lorem ipsum” nonsense, this text is used by designers as a placeholder until the writer delivers the real story. 12px might be appropriate for a younger demographic but will look silly to an older audience. If you are making your own product, the copy should probably be 10px. The main copy, therefore, refers to the article or story. In this example, it appears below the headline, but it could also be positioned above the title. It should be 30-50 words long and should keep the reader interested in the article. In the publishing industry, it is often referred to as the kicker. This introduction to the article acts as a link between the headline and the rest of the story. Look underneath the main headline in our example and you will notice four lines (or decks) of text. They are a useful way to help anchor the reader’s initial interpretation of the article. Subheadings can also stand out because of their size and attract attention. A headline can also help anchor our interpretation of the story. It is usually positioned at the top of the article or page so the reader can identify where the story begins and learn a little more about its content, providing the reader a quick and easy guide to what is going on. Look for the largest letters on the page and you have probably found the headline. The main image is probably the first thing a reader will see when they flick over the page, so it is crucial you have a good understanding of representation. Most magazines will also use secondary images. In this example, there is an obvious primary image which dominates the spread. If you are developing your own two-page spread for coursework, it might be worth using bleed, but make sure you don’t lose any important information. Aesthetically, it can look good and demand the audience’s attention. Designers use this method to create a visual connection between both pages, so the reader knows they are linked. For example, the background of the Bieber image bleeds across the gutter or the main headline bleeds across the gutter. Whenever words or images break across these gutter margins, it is known as bleed. This ensures the reader can access the story without having to flatten the pages down with their hands! Bleed Notice how there is a margin between the main story and the gutter. In our worked example, the gutter is identified by the vertical white line in the middle. ![]() This area between the verso and recto is known as the gutter and it is usually left blank, so no important information is lost. If you open a magazine, you will see the obvious dip in the middle where the pages are glued and bound. ![]()
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